The contact basis
- The visitor gave details for follow-up, with a record of what they agreed to.
- You know which show and which stand conversation it came from.
- Organiser-shared data is only used where your agreement allows it.
For exhibitors after a show
The show ends.
The interest doesn’t have to.
A busy stand creates more conversations than a team can follow up in the week after. The proposed Second Look service would reopen eligible show enquiries, check what the visitor still wants and book a useful next step with your team.
Home shows · Consumer exhibitions · Showroom events
A useful appointment starts here
Right visitor. Right product.
Right next step.
Show leads vary more than web enquiries. Agree a checklist before any outreach. This is a starting point for your team to adapt.
The interest
- They confirm the product or project they asked about is still live.
- Their location and timeline fit your agreed criteria.
- The decision maker is identified.
The next step
- A call, home visit or showroom appointment that suits the product.
- They know who it is with and what it is for.
- A suitable time is agreed and the lead confirms it.
S
[Your company]Illustrative SMS conversation
Hi Sam, it’s the automated assistant for [Your company]. We met on our stand at [Show name] and you asked about a garden room. Still thinking about it? Reply STOP to opt out.
Yes! Just waiting on planning advice.
Good timing. Our designer can talk through planning on a short video call, with no obligation. Is the garden at the address you gave us?
It is.
Wednesday 7pm or Thursday 7pm?
Weds.
Show context used. Interest, location and timing checked before booking.Example only. Not a customer conversation or a reported result.
Illustrative economics
Count the stand cost,
then the follow-up.
Contribution break-even ceiling, not our price or a result
£15,000 × 25% × 15% ≈ £560An illustrative £15,000 garden room at 25% contribution and a 15% close rate supports up to about £560 per confirmed booking. Low-value show offers rarely support a per-appointment fee.
Leads we would exclude
- Badge scans with no record of agreement to follow-up.
- Visitors who said they were not interested.
- People already in your pipeline or booked.
- Other exhibitors, suppliers and staff.
- Opted-out or suppressed contacts.
- Organiser data you have no right to use for this.
Proposed terms, agreed before launch
Pay for qualified bookings
the lead confirmed.
£0 standard setup. No retainer. An agreed fee for each qualified booking the lead confirmed, with qualification and no-show rules agreed before launch. No-shows replaced free.
Unconfirmed bookings, duplicate live deals, wrong numbers and opted-out contacts would not be billable.
Check your fit ↗